India to Canada: Embracing New Beginnings
When I arrived at York University School of Continuing Studies in December 2022, my journey from India marked the beginning of a transformative chapter. I stepped off the plane with dreams of new beginnings and endless possibilities, unaware of the profound personal growth and career evolution that awaited me. Transitioning from a successful English Literature professor to a student again at York University was both exhilarating and challenging. My decision to explore new career pathways led me to enroll in the Public Relations course at York University in 2023, where I began my journey of continued education and professional development.
Building Lifelong Relationships Through Continuing Education at York University
Before arriving in Canada, I had heard about the challenges of building trustworthy relationships in a new country. I was advised not to expect the deep connections I valued back in India, as many people might appear more self-focused. These warnings created a sense of apprehension and uncertainty about forming meaningful professional and personal relationships in my new environment.
However, my experience at York University School of Continuing Studies completely transformed these initial concerns. Shortly after starting my Public Relations course, I found myself surrounded by a group of remarkable individuals. What began as casual conversations between classes quickly evolved into meaningful connections. Together, we explored York University’s vibrant campus, spent countless hours at York Lanes sharing laughter and stories, and ventured beyond the university to discover the beauty of Canada. From thrilling weekends at Wonderland to serene hikes in local conservation areas, our shared adventures were filled with joy and camaraderie, creating lasting memories that I will treasure forever.
Building Industry Connections Through York University's Networking Opportunities
York University provided me with invaluable opportunities to connect with industry experts, significantly enhancing both my personal and professional growth. The guest speakers during my Public Relations and Digital and Content Marketing courses didn't just deliver lectures; they enriched our learning experiences and helped us build meaningful connections on LinkedIn.
I vividly recall the impactful session with Irshad Daftari, a seasoned marketing expert with over 19 years of experience in the field. His deep dive into integrated marketing strategies was truly eye-opening. Irshad’s insights on using data-driven approaches for marketing decisions went beyond typical advice—it was a game-changer. His practical examples and real-world applications significantly influenced my approach to marketing projects, inspiring me to think more strategically and analytically about my work.
Another unforgettable experience was with Pascal Salhuana, whose expertise in change management and communication offered us practical tools for immediate application. In one memorable class project, we simulated a company-wide change initiative. Thanks to Pascal’s insightful teachings, I was able to effectively contribute to our team’s strategy by applying the change management principles he had shared. This hands-on experience with change management was invaluable in enhancing my skills and understanding of organizational transformation.
Exploring Innovative Learning Methods at York University
The professors at York University School of Continuing Studies have a way of transforming the classroom into an engaging and dynamic learning environment. Professors like Tim Campbell Smith and Doris Montanera brought creativity and energy that made each lesson memorable and impactful.
One of my most memorable experiences was in Tim Campbell Smith's content promotion and amplification course, where he ditched traditional teaching methods for a more innovative approach. By taking us out of the classroom and onto a couch in the hallway, he showcased the power of unconventional content delivery, making the lesson incredibly engaging and interactive. Similarly, Doris Montanera's classes were always a masterclass in creative content creation. Her hands-on approach, which included creating engaging Instagram Reels and posts for York University's social media page, taught me the value of thinking outside the box. A standout assignment was creating a Reel on 'Discover YorkU's Best Kept Secrets,' where we explored the university's hidden gems, from unique bookstore finds to campus secrets. This project pushed me to develop innovative content ideas and think creatively.
Unwinding with a complimentary beer at Timberlane in York Lanes, courtesy of our Marketing Fundamentals professor Heath, marked a highlight of our first semester. This casual celebration not only provided a much-needed break from academic rigors but also offered a unique opportunity for team-building and networking outside the traditional classroom setting. By fostering a relaxed atmosphere, our professor encouraged us to connect with classmates and instructors on a personal level, cultivating a sense of community that's essential for a rewarding academic journey. This memorable experience showcased the importance of work-life balance and social connections in achieving academic success.
Real-World Preparation: Practical Learning Experiences
York’s curriculum is meticulously designed to equip students with the skills needed to tackle real-world challenges. The assignments are not just theoretical but based on real-life scenarios, making the learning process both relevant and exciting.
In the Public Relations course, a pivotal assignment was crafting Internal Communication Strategies for a product launch, where we delved into the complexities of employee engagement during times of change. This hands-on project required us to develop a comprehensive communication plan, considering the impact on employees and devising innovative ways to keep them informed and invested. I found particular value in brainstorming employee engagement tactics, exploring how companies can foster a sense of ownership and excitement during major transitions. Another highlight was the Content Creation course, where we conducted in-depth research on a brand, starting with detailed customer persona development to grasp their pain points and needs. With this insight, we created targeted blog content that addressed these needs directly, striking a perfect balance between creativity and strategic thinking.
These practical assignments were not just about earning grades; they were about building a portfolio of real-world experiences that would prepare us for our future careers.
Triumph and Celebration: Reflecting on Successes at York University
Reaching the pinnacle of my academic journey at York University, I proudly attended the graduation ceremony for the Public Relations program. The moment I walked across the stage to receive my certificate from esteemed professor Lyndon Johnson was truly unforgettable. As my name was called, I felt a surge of nervous excitement, culminating in an overwhelming sense of accomplishment. With my friends cheering me on from the audience, and my family joining in virtually, the moment was filled with joy and pride. This milestone marked the culmination of my hard work and dedication to mastering the art of public relations, and I felt honored to have shared it with my loved ones.
Missing Co-Curricular Activities
While my academic journey at York University School of Continuing Studies has been incredibly rewarding, I do wish we had more co-curricular activities akin to those offered at other campuses, such as Seneca. Events like ice cream socials, student president elections, and pool parties provide a fantastic way to balance academic rigor with socialization and relaxation, ultimately enriching the student experience. Seeing photos of the pool party at Seneca sparked a sense of FOMO, highlighting the value of such activities in fostering a stronger sense of community and camaraderie among students.
By offering a much-needed break from academic stress, these events can help build lasting connections and memories, making student life more enjoyable and holistic.
Support for International Students at York University
York University School of Continuing Studies demonstrates exceptional commitment to supporting international students, offering a comprehensive range of resources to facilitate their academic and professional success. Flexible class schedules, comprehensive Guard Me insurance, and dedicated career services are just a few examples of the ways in which the university goes above and beyond. The career services team provides personalized support with resume building, career counseling, and exclusive access to webinars featuring industry experts. Moreover, they offer invaluable guidance on immigration procedures, ensuring international students receive holistic support that addresses their unique needs and concerns.
I can attest to the transformative impact of York University School of Continuing Studies' career services, having personally benefited from their expert guidance when crafting my resume for internship applications. The tailored support I received not only enhanced my job search confidence but also empowered me to present myself more effectively to potential employers. Furthermore, the assistance with immigration procedures proved to be a vital lifeline when I needed to navigate the complex process of extending my study visa, alleviating significant stress and uncertainty.
Advice for Future Students: Making the Most of Your Time at York
For incoming students, I have a few pieces of advice to help you make the most of your time at York University:
- Build a Portfolio:
Treat your assignments as opportunities to build a professional portfolio. This will not only help you understand the practical applications of your coursework but also provide a strong foundation for your future career.
- Network Actively:
Take advantage of the guest speakers and networking opportunities provided by the university. Connecting with industry professionals can open doors to internships, jobs, and valuable mentorship.
- Engage in Class:
Participate actively in class activities and discussions. Engaging with your professors and peers can enhance your learning experience and help you gain different perspectives.
- Explore Campus Resources:
Make use of the campus resources available to you, including career services, IT support, and health services. These resources are there to support you in your academic and personal journey.
- Balance Work and Study:
As an international student, balancing part-time work and studies can be challenging. Utilize the flexible class schedules to manage your time effectively and ensure you don’t compromise on your academics.
Conclusion: Embrace the Journey
As I reflect on my journey at York University School of Continuing Studies, my heart swells with a mix of nostalgia, gratitude, and pride. This experience has been nothing short of transformative. From the moment I stepped onto the campus, filled with apprehension and hope, to the day I proudly received my graduation certificate, every step has been a testament to growth, resilience, and the power of community.
The friendships I've forged here, the knowledge I've gained, and the countless memories we've created together have all become an indelible part of my life story. York University didn’t just teach me about public relations and digital marketing; it taught me about perseverance, the importance of human connections, and the joy of discovering new paths.
