By Srishti Ruhela 220826699
Beginning of a Dream
Would you believe me if I told you that I manifested studying at York University? Because I actually did. Before even completing my first course in Canada, I was determined to pursue Digital and Content Marketing as my second postgraduate diploma at York University. My focus was so singular that I did not apply to any other institution. I joined York University's School of Continuing Studies (SCS) with high hopes and admiration, eager to embark on a journey that I chose.
YorkU’s School of Continuing studies caught my eye with its industry-focused programs and practical approach to learning. I was drawn to the idea of being taught by professionals who actually work in the field, not just academics.
As soon as I started, I understood that the program wasn't easy. It was difficult to balance the demanding schedule with my other responsibilities, but the real world insights from our instructors made it worthwhile. With their personal stories and case studies, they brought the curriculum to life, which helped tremendously in my understanding of how real-world in digital marketing operates especially in Canada. While there were subjects which were really theoretical, we had some really fun subjects too wherein we made content for social media in every class, discussed all the new advertisements and had in-class group activities. These practical hands on experiences were much needed to allow my creativity to regain its life amidst all the life handling I was doing as an adult.
But let’s be real- my time at York wasn’t a smooth sailing! It was annoying to constantly deal with the wifi, making it difficult to check my email or even access online resources at times. And let's not even discuss the classroom’s absence of air conditioning! The summers were, to put it mildly, uncomfortable.
I made some of the great friends in class, these friendships I will always cherish. As much as it is fun to attend lectures with your friends, you also want to hang out with your friends after class. YorkU’s School of Continuing studies does not have any recreational activities or clubs, which was a bummer. Break room was fun but at some point I just got over it. Apparently every university as their own student support service team and much to my disappointment YorkU’s School of Continuing studies did not. It almost felt as if my own university abandoned me. It got so difficult to get answers to some of the most basic student queries let alone be one of an international student.
Trust me on this- if you are planning to study at YorkU’s SCS you should think about locating closer to the campus. I learned this hard way! Tucked away on Toronto's northern outskirts, York University can be a difficult commute, particularly in the winter. I can't even begin to count how many times I had to march through deep snow. There were days when I questioned my life decisions. So, take it from someone who has experienced it first hand- try to locate a location close by to avoid unnecessary stress.
Levelling Up
In spite of these difficulties, York allowed me to grow significantly. I gained an abundance of knowledge about marketing, particularly in the Canadian context, which has been really helpful. The networking opportunities were amazing; our instructors introduced us to prominent figures in the industry, which was thrilling and daunting at the same time.
York personally forced me to step outside of my comfort zone. All those assignments and presentations? At first, they were nerve-wracking. I can still clearly recall the one in which I froze up in class. I started to sweat, felt numb and cold, and had an anxiety attack. It was awful. At that moment I could have done two things either run out the door or suck it up and present. I went with the latter. I gathered all my courage gave my all. Recovering from that experience took some time, but as Nelson Mandela once said "I learned that courage was not the absence of fear, but the triumph over it." For my next presentation I started an early preparation, seeked guidance from my professor as well as my peers and practised public speaking in front of my housemates. My next presentation was considerably better and I was proud of myself for pushing through.
Even though it was not always easy, it made me resilient and more independent. However, my journey wasn't without its physical challenges. I had a back injury one semester that resulted in excruciating lower back muscle spasm. It hurt to stand, walk, or even sit for long periods of time. Despite a medical note from my doctor advising bed rest and physiotherapy, there was no significant help from the professors. Although it was a difficult month, I learned a lot about my own resiliency from it. It was a pivotal moment in my life when I realized how much suffering I could tolerate.
The Glow Up
If I could do it all over again, I would take it a bit easy with myself. I was way too critical and harsh with myself, which is not necessary to be at the top of the game. Despite all the overthinking and stressing I did regarding the academics I still attended lectures, submitted my assignments on time, participated in class activities and put myself out there as well as attended socialising events.
Was it everything I had anticipated? Not totally. However, the development I went through on a personal and professional level was priceless. To anyone thinking about taking this route, I promise it will be worthwhile even though it won't be easy. Accept all of the obstacles along the way; you may be surprised by how much you can accomplish. Believe in yourself and you will navigate your journey successfully!
Check out my crazy journey at York University in my latest blog post, "When Manifestation Meets Reality: My Unfiltered York Journey!" Discover the challenges and triumphs I faced while pursuing my dreams in digital marketing. Click it away- When Manifestation Meets Reality - My Unfiltered York Journey