York University : Marketing Mischiefs and my Digital Dreams

I always wondered how it would be to become an international student. I always envied my friends who decided to go abroad as international students to complete their studies and I felt jealous when they explained their experiences. I was in India at that time wondering, “Will I ever get a chance to go and study abroad?”
Fast forward to a few years. Here I am, studying in a prestigious university in Canada, that is, York University and I would like to share my experiences about how I came to know about this university, how easy was the application process and how my first day was and how I feel today after studying for 7 months in this university.
A little bit about York University and how I got to know about it.
First of all, York University is a very prestigious university in the State of Ontario. It has 3 campuses, One in Keele, one in Glendon and a new campus in Markham. I study in the Keele campus in York university’s School of Continuing Studies, which is specifically for international Students.
When I decided to move to Canada for my studies, I chose York University as my desired place because of its beautiful campus and a great faculty which I know will help me achieve my dream to become a digital marketer. I searched online about the campus and the courses and I found all the answers regarding digital and content marketing courses in great detail. The application process was fairly simple and I found it easy to navigate through their website.
I applied, filled all the formalities, provided all the mentioned documents and I got in and thus, My journey Begins.
My experiences with York University’s school of Continuing Studies
My experiences in York university’s school of continuing studies so far has been great.
Since day one, the Faculty made it really easy for me to navigate through all the resources and necessities I require for this course. Apart from Studies, we were doing a lot of in-class activities which were very interesting. I really enjoyed doing all those in class activities as it gave me an opportunity to get to know about fellow students and make new friends while gaining the knowledge.
My most favorite activity was when we were asked to make a new pizza brand and present the idea in front of all the classmates and the professor about the type of menu and what is unique about it and it was just one of those activities. There were numerous others as well and doing these activities gave me a practical experience of how things work in the field of digital marketing.
Networking opportunities
Apart from studies, York University's school of continuing studies gives us several opportunities to network with individuals working in the field of digital and content marketing.
Over the period of this course, I had the opportunity to interact with various guest lecturers which would be very beneficial for our growth. Guest lecturers bring specialized knowledge and modern industry approach that couldn’t be found in textbooks.
Few Guest lecturers ,who discussed a successful campaign they led, showed us the direct application of marketing principles that we had studied in our classes.
Guest lecturers like Susan Diaz, Ben Wise and Dustin Titus gave us their vital insights about the new industry trends and how we can optimize our skills in order to succeed in this Industry .
My interest in pursuing post graduate Certificate in public Relations
My digital and content marketing course is about to end and after that i have decided to pursue the course of public relations in York university SCS . The reason for choosing this is because it aligns perfectly with my career aspirations. This program focuses on crisis management, brand reputation which is essential for thriving in today’s media landscape. This program will complement my current expertise in digital and content creation and will help me grow professionally.
The reason for choosing York University SCS for this course is because of its strong industry connections and commitment towards ethics and social responsibility. It offers extensive curriculum and practical industry knowledge that will help me and other students to excel in the field of digital industry with ease.
My Advice for Future Students:
My advice for future students who are enrolled or about to be enrolled in York university SCS is that they should keep an open mind about learning and use the resources provided by YUSCS in order to succeed in their careers. Building a strong network is very important in order to succeed in today’s landscape , therefore, do not miss any networking opportunity. Engage with alumnus and industry professionals in order to gain knowledge about your field, make , and explore future job opportunities.
Managing time and health is also very important for students. Therefore, apart from studies take some time for yourselves and engage in extra curricular activities which will help you in maintaining mental and physical health.
Start planning for your career early in your course. Set academic goals for yourselves which will help you attain discipline and develop a strategic plan to help yourself in your career.
Keep informed about university events and opportunities to meet new people and make more and more friends that will help you in having a wonderful time on and off campus as fun activities are also very important .
In conclusion
My experiences at York University have been nothing short of excitement and thrill. From day one to today, I have enjoyed each and every moment that I spend in the Keele campus. I have made so many memories and learned so many things about the industry that will surely help me to succeed in this industry . York university has provided me with industry knowledge and real life applications that will help me in becoming an important member of this industry in the future.
York university has shown me that knowledge is never ending and you can learn it if you are willing to learn. So to future students, make most of your time and never stop learning.