Introduction 

As a soon-to-be digital marketing graduate from York University, my journey and experience at York University have been a rollercoaster filled with success and failure. The past year was filled with the excitement of starting a new journey, making new friends, gaining immense knowledge and experience from our professors, and getting prepped to step out into the industry and show how creative and skilled we are as York students. The curriculum equipped me with the skills to anticipate the challenges we will face as recent graduates entering the marketing and advertising industries. It enabled me to develop, learn, and overcome obstacles effectively.