Choosing the right path for education can be very skeptical and my journey to dive into marketing world was very long. I realised the nature of advertisement industry always varies depending more on trends. After my course of Business Management -product management. I continuously needed to learn. That’s when I realised how I can work in advertisement industry? This made me figured it out to be in more engaged in marketing it would be more way better to be in Digital marketing. That’s when choosing York University was one of my essential choices in my choice. Moreover, I will clarify in brief on how YorkU have changed my career direction and how it would turn yours too. As a understudy in this program, the education really reflects the current patterns and the industry.