Choosing the right path for education can be very skeptical and my journey to dive into marketing world was very long. I realised the nature of advertisement industry always varies depending more on trends. After my course of Business Management -product management. I continuously needed to learn. That’s when I realised how I can work in advertisement industry? This made me figured it out to be in more engaged in marketing it would be more way better to be in Digital marketing. That’s when choosing York University was one of my essential choices in my choice. Moreover, I will clarify in brief on how YorkU have changed my career direction and how it would turn yours too. As a understudy in this program, the education really reflects the current patterns and the industry.  

THE LEARNING ENVIRONMENT

York University School of continuing Studies about offers a one of a  kind and strong learning environment.The faculty members are industry professionals who bring their classroom knowledge and expertise to the class. The combination of practical and theoretical learning enabled me to approach the material with a more hands-on experience on digital marketing. I learn to understand the client information, target audiences and use this data to create more viable showcasing strategies. This explanatory approach has helped me make wise choices in my professional work. The program's emphasis on the matter showcasing procedure was especially enlightening.

I dove into content marketing and SEO, which are important in today's world. I learned how to create more leads that not also adjusts with the goals of the organization, but also moreover focuses with the target audience. This skill has demonstrated important in my career. Students studying in the university can adjust their criteria based on their skills and personal commitment by using  tools. The courses enhances  to industry practices, enabling \ students to obtain essential proficiencies. For instance, the digital marketing course I took included modules on the latest SEO techniques, social media marketing, and data analytics.  My time at York  have been marked by significant personal growth, in addition to my impressive academic and professional performance. The comprehensive campus culture has broadened my perspectives and upgraded my soft skills. The experience has made me more versatile and resilient, qualities that are fundamental in today's work. 

CHALLENGES I HAVE FACED PERSONALLY

During my studies at York it was not always good, there were few challenges that shaped in my experience. First of all, I have faced there were no clubs and community support which makes me kind of not connected and I missed out networking opportunities. As an immigrant it was very hard for me to build relationships with others. Another was the major issue was about the absence of career advisors. This made me felt lost to navigate my professional journey without any guidance. This made me realised that making career decisions was tough and without someone’s help it would always be difficult to go in right direction. 

Most of the students couldn’t able to get job or internship after getting graduate. If the program would have one then it would have greater chance to get employed. This lack of support made me little harder to land in getting a job. Moreover, the absence of air conditioning in the facilities resulted in an uncomfortable learning environment, especially in summer. This discomfort also reduced my capacity to concentrate and participate completely in my studies. The program's potential benefits were overshadowed by these challenges, making it hard to fully take advantage of the educational opportunities.

KEY LESSONS I LEARNED FROM MY PROFESSORS

Professor Leigh Mitchell 

She has given a basic understanding of soft skills through engaging presentations and activities. I  learned for improving communicating  with  customer engagement, which are essential in today's environment.  

Professor Melissa

She offered me the experience into the basics of digital marketing , by giving a toolkit on which focus  to utilize on  how social media ads is creative with the help of social media audit. She instructed me on the fundamental concepts of marketing, which helped me meet the needs of Canadian audience.Through her instruction, I learned how to analyse our social media presence, benchmark against competitors, and identify areas for improvement. This process involved evaluating current performance, audience engagement, and content effectiveness. The audits helped me understand the importance of consistency in branding and messaging across all platforms.

Professor Doris

She focused on content promotion, by keyword strategy and making blogs. Her direction made a difference me create a blog and social media posts. Her guidance was instrumental in helping me understand how to identify relevant keywords that resonate with target audiences, which is crucial for driving traffic and enhancing visibility online.With her support, I learned how to structure my blog posts for maximum impact, ensuring they were not only informative but also optimised for search engines. This included tips on writing compelling headlines, using subheadings effectively, and incorporating multimedia elements to enrich the content.

Professor Rahim

He has given an understanding of SEO and Google Ads, making me well-rounded in advanced learning. Search Engine Marketing (SEM) and Search Engine Optimization (SEO) were other important parts of  the curriculum.  With the lessons learned in Pay-Per-Click (PPC) promoting, I presently feel ready to implement organic and paid campaigns. We explored the synergies between SEO and PPC, understanding how data from paid campaigns can inform organic strategies and vice versa. We worked on live campaigns, allowing us to apply our knowledge in real-time and learn from both successes and failures. I can confidently develop and execute strategies that leverage both organic and paid advertising to achieve business objectives and drive measurable results.

Professor Tim

He helped  me into paid ads in Facebook ads, Instagram ads and influencer marketing. This made me realise on how to post ad on social media. He also helps me in making blogs and view analytics with the help of HubSpot. This will not only help me in having experience on having theoretical implication but with the help of analysing the report make me know how my performance was. This will help me on having more clients by showing my work.

NETWORKING AND ADVICE TO FUTURE STUDENTS

 One of the distinguishing features of the college is its emphasis on networking. The college routinely organizes events, workshops and classes that offer students the opportunity to interact with professionals in their field. These characteristics have been important in growing my professional network and opening up my career.  

My experience at York has been both valuable and challenging. Not only I made good connections but also I have made friends who helped me in all the circumstances I have dealt. With the help of my professors I acquired skills and information in practical situations while doing work in a digital marketing agency. For anybody considering further studies, I recommend checking out York University's School of Continuing Studies programs and should look into your desired courses. There are huge variety of courses which can help you to shape your future.