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Essential Skills

My Journey at York University: Pursuing a Postgraduate Certificate in Digital and Content Marketing

It has always been a thrilling transformation in my journey at York University for the postgraduate certificate in Digital and Content Marketing. For me, it was an ardent decision to choose York University in order to expand the scope of knowledge and skills in the light of job opportunities ahead in today's highly competitive world of digital marketing. Now that I am here to talk about my enriching experience at this highly reputed institution—high level of academic difficulty, campus life, and the vibrant community that makes up York University—a better choice for any aspiring digital marketer.

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Figuring out Life in Canada with York School of Continuing Studies.

Stepping out of your comfort zone is often the first and most daunting battle you face with yourself. Like many international students, my journey began when I arrived in Canada in 2022 and discovered York University. Eager to pursue a second course for my studies, I stumbled upon the York School of Continuing Studies or York SCS. I embarked on an in-depth exploration of the most suitable programs and ultimately chose Digital and Content Marketing. What drew me to this course was the glowing reviews I encountered, including a conversation with a current student who enthusiastically remarked, “Everything went so smoothly that I didn't even realize when August arrived after January.” Her words ignited a spark of motivation within me, yet I couldn’t help but ponder—why hadn’t my experience felt quite as seamless? As I navigate this new chapter, I find myself reflecting on the challenges and triumphs of my own journey.

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A classroom in the school of continuing studies building, with students sitting around the tables, and a professor in front of the class with two projector screens in the background

Life as a Digital Marketing student at York University

One day we walk into our class, and what do we see, Legos! We are looking at each other and whispering, are we playing legos in class today? As we settle down, our professor says each group is a marketing team and you all have to design a campaign, and a lego art-piece out of it. A thousand lego pieces and long brainstorming sessions with my group, we came up with an idea of creating a netflix reality show, featuring lego artists, partnered with well known brands. Where the artists will create masterpieces as per the theme of the episode.

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York University logo

My Journey as a Student at York University School of Continuing Studies

York University School of Continuing Studies was a great place to personally embark on my return back into the world. I have since graduated with two post-graduate certificates - one in Advanced Professional Accounting and another in Digital & Content Marketing, over the last two years. I learned different skills and gained exposure to varied aspects of businesses through each program, which proved both professionally beneficial and personally enriching. So how did these programs shape my career, and what were my experiences in it?

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