“Canada is the land of dreams and hard work”, this is what I have heard and read since my days in college in India and I have always wanted to come to Canada, become self-dependent and cherish the opportunities Canada has to offer. In the third year of my engineering, I started to look for colleges and universities that offered courses in digital marketing, the reason why I chose marketing was that I am always fascinated by the creativity and power of persuasion that revolves around marketing and how it had become a necessity of every business. So, as I was reading about different courses, the Certificate in Digital and Content Marketing at York University caught my attention. It offered the exact combination of skills and knowledge I wanted to gain, I instantly decided to opt for this certification.

As an international student from India, embarking on a postgraduate journey at York University’s School of Continuing Studies has been a transformative experience. My name is Rishabh Kothari, and I am pursuing a postgraduate certificate in Digital and Content Marketing. After completing Marketing Management from Humber College, and looking at job postings online, I realized the demand for Digital Marketing so, I did some research and comparisons and ended up choosing the Digital and Content Marketing course at York University School of Continuing Studies due to its favorable tuition fee for international students and York’s esteemed brand image.