While pursuing my career as an Assistant Professor in Commerce and Management, I always dreamed of studying at a university abroad and starting my own business. I was enthusiastic to upgrade my businessskills and explorenewopportunities. Though it was challenging, but not impossible, and having a study gap, I enrolled in the York University School of Continuing Studies for a Post Graduate Certificate in Business administration. To become a successful entrepreneur I decided to choose Post Graduate Certificate in Digital and Content Marketing. This blog post aimsto provide a fair account of my experiencesto assistfuture students make informedchoicesabout university.

• Why I chose to restart my schooling?

Having holistic knowledge is an essential need for any human to survive in this fast-paced world. It not only makes you stand-out among your social circle but also gives you a better version of yourself. This is why I planned to restart my studies even after having a successful e-commerce business in auto-parts. I believed the programs provided by universities in Canada would certainly benefit me in expanding my business world-wide and also in the other aspects of life. Let’s see how it actually worked for me!

When I first stepped into the York University campus as an international student, I was filled with a mix of excitement and apprehension. The post-graduate diploma in digital and content marketing at the School of Continuing Studies was set to become my gateway into the dynamic world of digital marketing in Canada. While I had prior experience in social media marketing in India, I decided to move to Toronto to upskill myself and experience Canadian life and culture. Little did I know that my York University experience would be a rollercoaster of experiences, challenges, and growth.

As an international student from India, embarking on a postgraduate journey at York University’s School of Continuing Studies has been a transformative experience. My name is Rishabh Kothari, and I am pursuing a postgraduate certificate in Digital and Content Marketing. After completing Marketing Management from Humber College, and looking at job postings online, I realized the demand for Digital Marketing so, I did some research and comparisons and ended up choosing the Digital and Content Marketing course at York University School of Continuing Studies due to its favorable tuition fee for international students and York’s esteemed brand image.

Choosing the right path for education can be very skeptical and my journey to dive into marketing world was very long. I realised the nature of advertisement industry always varies depending more on trends. After my course of Business Management -product management. I continuously needed to learn. That’s when I realised how I can work in advertisement industry? This made me figured it out to be in more engaged in marketing it would be more way better to be in Digital marketing. That’s when choosing York University was one of my essential choices in my choice. Moreover, I will clarify in brief on how YorkU have changed my career direction and how it would turn yours too. As a understudy in this program, the education really reflects the current patterns and the industry.  

About Me

Hola Folks! I am Meetali Goyal, I landed in Canada back in January'2023. I have completed (almost) two years at York University. Below are some key takeaways which I hope can help you in some way!