Introduction

York University School of Continuing Studies was a great place to personally embark on my return back into the world. I have since graduated with two post-graduate certificates - one in Advanced Professional Accounting and another in Digital & Content Marketing, over the last two years. I learned different skills and gained exposure to varied aspects of businesses through each program, which proved both professionally beneficial and personally enriching. So how did these programs shape my career, and what were my experiences in it?

My Journey at York University School of Continuing Studies

Love-Hate relationship as a student of York SCS - Green and Red Flags

Getting back to studying once we’ve started working is really difficult. The endless questions we ask ourselves make the transition daunting and overwhelming. However, in order to grow and improve our careers, we make such big decisions.

My name is Navneet Kaur, and I hail from India to make a big change in my professional life. I am currently enrolled in a digital marketing & content marketing course at the York University School of Continuing Studies. I’m still working as an SEO consultant, and to be honest, balancing work and study is not a piece of cake, like literally.

However, the difficulties are worth it. The support from York University, faculty, and my classmates has eased my journey. I’m proud of my decision to return to studying and choosing this university over other colleges in Canada. I can’t wait to complete this course and see the opportunities that await me in the digital marketing field.

Choosing the right path for education can be very skeptical and my journey to dive into marketing world was very long. I realised the nature of advertisement industry always varies depending more on trends. After my course of Business Management -product management. I continuously needed to learn. That’s when I realised how I can work in advertisement industry? This made me figured it out to be in more engaged in marketing it would be more way better to be in Digital marketing. That’s when choosing York University was one of my essential choices in my choice. Moreover, I will clarify in brief on how YorkU have changed my career direction and how it would turn yours too. As a understudy in this program, the education really reflects the current patterns and the industry.